Author: Penny Stone

Engaging Content

Gone are the days of the quick SEO tricks to get a web page ranked quickly in the SERPS. The long-term best practice is to create engaging content on your web pages. Matt Cutts of Google has emphasized this probably…

Site Speed

There’s been a lot said about site speed recently. Two years ago, Matt Cutts indicated that site speed was now an indicator in Google Algorithm. I thought it would be informative to see just how site speed can add to…

What is a Web Crawler?

In the overall scheme of SEO, an important foundational area to keep an eye on is how a website is being crawled, and just how deep that crawl is. It is vitally important to make sure that all the pages…

Checking Website Health

Since Google does not like to show websites which have broken pages, errors, malware detected, or duplicate pages in their search results, it is important to monitor, on a regular basis, the health of your website pages. There are several…

Writing Good Content

Good, relevant content continues to be one of the more important strategies for optimizing web pages for the search engines. Equally important is writing content that is interesting and engaging for your website visitor. You need to employ a delicate…

Eye Heat Map Studies

Over the last several years there have been many studies on where a person’s eyes look when they open an Internet page. Understanding how a web searcher views search results, as well as web pages, will help in determining where…