Author: Penny Stone

The Evolution of Search

This past year has been one of immense change as it pertains to Search, and more particularly Google Search. It all started in early 2011 with Google’s algorithm update called Panda. It sent the Internet into a tale-spin as webmasters…

Penguin 2.0 – So What is Changing?

Basically, Google is continuing its mission to provide the best possible results to its search queries, and they are targeting websites that are trying to shortcut or game their search system. Penguin 2.0 is Google’s ongoing fight to eradicate bad…

Penguin 2.0 – Brace Yourself

Announced earlier this week, Matt Cutts of Google, via a newly released video chat from him, indicated that a big penguin update, he dubbed penguin 2.0, is coming out in the next two weeks. Earlier this year he warned of…