Author: Penny Stone

What is Google Think Insights Website

A couple of weeks ago Google launched its updated “Think Insights” website. Basically it is a center for compelling data, research and insight gathered by Google and other contributors to incite ideas and creative thinking in the Internet world. The…

Google Adwords Infographic

SeoMoz.com just released an infographic on how Google PPC ads affect the organic landscape. This infographic explores this landscape – where are the ads, how many are there, what combinations occur in the “wild”, and how often do they show…

SEO Best Practices Revisited

I thought it would be good to revisit some of the best practices for optimizing a website for ranking high in the search engines. These are practices that have been foundational and supported by Google. ON-PAGE PRACTICES Crawlable website –…

Google – Playing by the Rules

The last couple of years Google has leveled the playing field with their Panda and Penguin updates, penalizing the black hat, and even grey hat, community for trying to trick the search engines. Gone are the days of short-cutting SEO…

Tumblr – Good for SEO and Traffic

You’ve probably heard about Tumblr, a free microblogging platform which allows bloggers to set up their own website blog, posting pictures, articles, music, quotes and videos. Over the past year Tumblr has had steady growth, with an annual increase of…

Standing Out To Rank High

These past two years, with Google’s introduction of Panda (Devaluing duplicate content) and Penguin (Devaluing spammy links), have been real¬† game-changers in the SEO world. Google has refined and honed its algorithm to deliver the most relevant, unique result to…