Category: Google Penguin

Penguin 2.0 – So What is Changing?

Basically, Google is continuing its mission to provide the best possible results to its search queries, and they are targeting websites that are trying to shortcut or game their search system. Penguin 2.0 is Google’s ongoing fight to eradicate bad…

Penguin 2.0 – Brace Yourself

Announced earlier this week, Matt Cutts of Google, via a newly released video chat from him, indicated that a big penguin update, he dubbed penguin 2.0, is coming out in the next two weeks. Earlier this year he warned of…

SEO Best Practices Revisited

I thought it would be good to revisit some of the best practices for optimizing a website for ranking high in the search engines. These are practices that have been foundational and supported by Google. ON-PAGE PRACTICES Crawlable website –…

Google – Playing by the Rules

The last couple of years Google has leveled the playing field with their Panda and Penguin updates, penalizing the black hat, and even grey hat, community for trying to trick the search engines. Gone are the days of short-cutting SEO…

Standing Out To Rank High

These past two years, with Google’s introduction of Panda (Devaluing duplicate content) and Penguin (Devaluing spammy links), have been realĀ  game-changers in the SEO world. Google has refined and honed its algorithm to deliver the most relevant, unique result to…

Google Penguin

In February of last year, Google launched an algorithm change named Panda. Panda focused on devaluing low-quality websites which used a lot of duplicate content from other sites and article spamming. Subsequent Panda updates also focused on devaluing websites that…