Category: Page Content

Engaging Content

Gone are the days of the quick SEO tricks to get a web page ranked quickly in the SERPS. The long-term best practice is to create engaging content on your web pages. Matt Cutts of Google has emphasized this probably…

Writing Good Content

Good, relevant content continues to be one of the more important strategies for optimizing web pages for the search engines. Equally important is writing content that is interesting and engaging for your website visitor. You need to employ a delicate…

Eye Heat Map Studies

Over the last several years there have been many studies on where a person’s eyes look when they open an Internet page. Understanding how a web searcher views search results, as well as web pages, will help in determining where…

SEO Best Practices Revisited

I thought it would be good to revisit some of the best practices for optimizing a website for ranking high in the search engines. These are practices that have been foundational and supported by Google. ON-PAGE PRACTICES Crawlable website –…

Standing Out To Rank High

These past two years, with Google’s introduction of Panda (Devaluing duplicate content) and Penguin (Devaluing spammy links), have been real¬† game-changers in the SEO world. Google has refined and honed its algorithm to deliver the most relevant, unique result to…