Category: Page Optimization

SEO Best Practices Revisited

I thought it would be good to revisit some of the best practices for optimizing a website for ranking high in the search engines. These are practices that have been foundational and supported by Google. ON-PAGE PRACTICES Crawlable website –…

Bounce Rates

Over the years there has been a lot written on bounce rates. A bounce rate is the percentage of visits that arrive on a website, visit no other pages, and then leaves. Bounce rate is an insightful metric that can…

A Picture Could Be Worth A Thousand Clicks

Images shown in regular search result pages offer great marketing opportunities. Most search queries in Google image search aren’t very competitive. So images that are properly optimized can rank well in both Google image searches, as well as natural searches…

Content is King

“Google looks for good content and will try everything possible to find your content and display it to users.” (Matt Cutts – Google) “The content of a page is what makes it worthy of a search result position. It is…

The Periodic Table of SEO Ranking Factors

Search Engine Land, a very successful SEO resource company, and led by Danny Sullivan, a veteran in the SEO world, several years ago produced this Periodic Table of SEO Ranking Factors. (The-Periodic-Table-of-SEO-Ranking-Factors-Complete-Guide) It outlines, in a very comprehensive way, all…