Category: Ranking

SEO Best Practices Revisited

I thought it would be good to revisit some of the best practices for optimizing a website for ranking high in the search engines. These are practices that have been foundational and supported by Google. ON-PAGE PRACTICES Crawlable website –…

Google – Playing by the Rules

The last couple of years Google has leveled the playing field with their Panda and Penguin updates, penalizing the black hat, and even grey hat, community for trying to trick the search engines. Gone are the days of short-cutting SEO…

Pinterest – Is Growing in Value

Since it’s inception last year into the social arena of sharing images, Pinterest has come out of obscurity to become the third most popular social website on the Internet, just behind Twitter and Facebook. Pinterest is now more popular than…

The Value Of Ranking #1 In Google

According to a recent study conducted by our friends at compete.com, being ranked number one organically in the search engines receives 3.5 times more clicks than position number two. As shown in this chart, 1st position receives 53% of the…

A Picture Could Be Worth A Thousand Clicks

Images shown in regular search result pages offer great marketing opportunities. Most search queries in Google image search aren’t very competitive. So images that are properly optimized can rank well in both Google image searches, as well as natural searches…

Content is King

“Google looks for good content and will try everything possible to find your content and display it to users.” (Matt Cutts – Google) “The content of a page is what makes it worthy of a search result position. It is…

The Periodic Table of SEO Ranking Factors

Search Engine Land, a very successful SEO resource company, and led by Danny Sullivan, a veteran in the SEO world, several years ago produced this Periodic Table of SEO Ranking Factors. (The-Periodic-Table-of-SEO-Ranking-Factors-Complete-Guide) It outlines, in a very comprehensive way, all…