Category: Search Engines

Engaging Content

Gone are the days of the quick SEO tricks to get a web page ranked quickly in the SERPS. The long-term best practice is to create engaging content on your web pages. Matt Cutts of Google has emphasized this probably…

What is a Web Crawler?

In the overall scheme of SEO, an important foundational area to keep an eye on is how a website is being crawled, and just how deep that crawl is. It is vitally important to make sure that all the pages…

Eye Heat Map Studies

Over the last several years there have been many studies on where a person’s eyes look when they open an Internet page. Understanding how a web searcher views search results, as well as web pages, will help in determining where…

Penguin 2.0 – So What is Changing?

Basically, Google is continuing its mission to provide the best possible results to its search queries, and they are targeting websites that are trying to shortcut or game their search system. Penguin 2.0 is Google’s ongoing fight to eradicate bad…