This past weekend, we lost a great American icon with the passing of Neil Armstrong, the first man to walk on the moon. I can remember, at the age of 16 in 1969, glued to the family TV, watching this historic event and hearing the words of Neil Armstrong, “That’s one small step for man, one giant leap for mankind.”
In our technical world of computer and Internet processing power, a lot has changed since that historic day of the Apollo missions of 1969. For example, the Apollo Guidance Computer on the the lunar module executed instructions at a speed of about 40 KHz, which is about 100,000 times slower than a high-end laptop today. We have come a long way in speed and capacity.
This week Google did a comparison of it’s search power with the Apollo program: “It takes about the same amount of computing to answer one Google Search query as all the computing done, both in flight and on the ground, for the entire Apollo program.” They went on to say, “When you enter a single query in the Google search box, or just speak it to your phone, you set in motion as much computing as it took to send Neil Armstrong and eleven other astronauts to the moon. Not just the actual flights, but all the computing done throughout the planning and execution of the 11-year, 17 mission Apollo program. That’s how much computing has advanced. It is easy to take this for granted, but this computing power helps make the world a better place and opens the door for amazing things to come.”
We are involved in a fast moving, technical, Internet industry. What was the standard yesterday, is not the standard today. Things are improving at such rapid rates, that if you are not moving with the tide, you could be left behind. I have found this to be true with the SEO strategies that have been followed in the past months and yearsy. At the time when these older strategies were implemented, they were good, cutting-edge stuff that achieved the desired results. But now, a lot of them are ineffective and being changed.
Bottom line, let’s keep our eyes on the horizon, utilizing the most current and best practices to move your company forward into the next generation of. Don’t settle for the status quo, but be willing to change and try new and better techniques and strategies.
Walt Disney said this about his company, “We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.”