“Google looks for good content and will try everything possible to find your content and display it to users.” (Matt Cutts – Google)
“The content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content.“ (SEOMoz.com)
“Content is not King! It’s a Dictator. It may sound trite, but content is no longer king. It’s gone beyond and is now dictator.” (Search Engine Land)
We’ve been hearing this now for over a year.
If you are an eCommerce site, with very little content, or content that has been scraped from the product manufacturers, taking the time to place original content on your site will give you an edge over your competition.
Bottom line – Whether you are an eCommerce or a news site, you still need relevant, original, quality content. Why? Because the Dictator (Google) who decides how to rank websites, says so. Period. There is no arguing. They call the shots. So we need to find innovative ways to make this happen.
The infographic below, prepared by SEOMoz.com, illustrates the many reasons content is a must in growing and improving our rankings, reach and traffic.
Creating and implementing good content into all of your online strategies is a long term process, one which requires improved attention and efforts on your part. Doing a little each day to add content will add up over time and make a huge difference in how your website is ranked.