Gone are the days of the quick SEO tricks to get a web page ranked quickly in the SERPS. The long-term best practice is to create engaging content on your web pages. Matt Cutts of Google has emphasized this probably more than a hundred times over this past year. Engage your customers with good content, content that is relevant and important to them.
A constant stream of good content indicates to the search engines that your site is an active source of information related to your industry. Compelling content also helps to generate links from outside sources, sources that find your web page information interesting and worth linking to. This creates a natural source of link building.
In Google’s help section of Webmaster Tools they say:
“Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. In creating a helpful, information-rich site, write pages that clearly and accurately describe your topic. Think about the words users would type to find your pages and include those words on your site.”
After creating compelling content and keeping it fresh throughout your website, create compelling content on social channels, blogs, forums and other outside channels. These become valuable citations that Google finds relevant to your website and indirectly links back to your site as votes of value.