Google Insights

What is Google Insights?

Google Insights for Search analyzes a portion of worldwide Google web searches from all Google domains to compute how many searches have been done for the terms you’ve entered, relative to the total number of searches done on Google over time. You can choose to see data for select Google properties, including Web search, Images, Product search, and News search (certain properties aren’t currently available in all countries/territories).

Visit the tool here: http://www.google.com/insights/search/

On the results page, you’ll see:

  • a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data)
  • a breakdown of how the categories are classified
  • lists of the top searches and top rising searches
  • a world heat map graphically displaying the search volume index with defined regions, cities, and metros

Keep in mind that Insights for Search uses data aggregated over millions of users without personally identifiable information, and is powered by computer algorithms. Additionally, it only shows results for search terms that receive a significant amount of traffic, and enforces minimum thresholds for inclusion in the tool.

Google Insights is a great way to analyze geographic trends in search, analyzing the top searches, as well as rising searches (Searches that have experienced significant growth in a given time period). This tool can be used to determine new keyword phrases that should be included in our content on our targeted landing pages, as well as analyzing hot geographic markets to target.

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