In February of last year, Google launched an algorithm change named Panda. Panda focused on devaluing low-quality websites which used a lot of duplicate content from other sites and article spamming. Subsequent Panda updates also focused on devaluing websites that had a lot of advertising and less content above the fold, as well as stale or old content. We’ve learned from Panda that we need to keep our content fresh and original.
April 24th of this year, Google launched another major algorithm change called Penguin. This update was aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.
Sites that were hit the hardest by Penguin were those that were participating in paid links and link farming sites, link sites that are not relevant to the industry of the home site.
So what have we learned from the Panda and Penguin updates? We’ve learned that we need to focus on the following:
- Use only best practices as outline in Google’s Webmaster Guidelines.
- Use only original, fresh content on our website pages.
- Reduce and eliminate our duplicate content.
- Keep our content relevant to our website.
- Get links from websites that are relevant to our industry.
- Do not get links from “bad neighborhood” websites.
- Avoid or reduce keyword stuffing on our web pages.
As you continue to use these proven strategies, you’ll continue to increase your keyword rankings and traffic.