Marketing Relevance means balancing all aspects of a marketing campaign to meet the relevance of what the consumer is looking for. For online marketing, it is giving exactly what your Internet surfer is searching for. You do this by starting with your campaign keywords, and making sure they are naturally prominent in your PPC ads, your meta tag title and description, and naturally place throughout your website in the textual content, as well as your content title and subtitles.
For example, if someone was searching for “Bose IE2 Audio Headphones,” this phrase should be used in your keywords, and keyword combinations, your online marketing PPC ads, your meta title and description tags, and when they click on your link to open your website, the “Bose IE2 Audio Headphones” should be prominently displayed towards the top of your website and the phrased used naturally throughout your websirte.
Relevance is basically given your Internet visitor exactly what they are looking for without having to dig all over to find it. This is Google’s ultimate goal–to give Internet users exactly what they are looking for. That is what makes Google so successful. And they are constantly tweaking and changing their approach in this area.
If you don’t remember or use anything else, use this one. It is extremely important to producing a winning online marketing campaign.