Panda 4.0 – What Does It Mean?

Panda 4.0It has been a week since May 20th, when Google launched the Panda 4.0 update. It has given us a full week now to assess the effects of this algorithmic change on the SEO world.

Here’s what we know so far.

  • This Google algorithm change has been in the makings for several months, having been announced of its coming by Matt Cutts earlier this year.
  • The Panda update prevents sites with poor quality content from working their way into the top results.
  • It is rewarding sites that have high quality, fresh and engaging content.
  • Matt Cutts says, “Think of Panda 4 as a new architecture. It brings in some of the softer side, but also lays the groundwork for future iteration.”

According to Netsyss, a well-known SEO firm loacated in Sydney, the following are area’s that a website needs, to improve with Panda 4.0:

  • Content on the website must be original and not duplicate
  • There should be no spamming on the website
  • Content on the website must be of high quality.
  • Articles or blogs on the website should be of at-least 600 words and feature images & videos wherever applicable.
  • All the web pages should have ‘unique’ title tags & meta descriptions. Duplicate title tags & meta descriptions should be rewritten.

We are still learning more of what Panda 4.0 is and what we need to do to continue in it’s good graces.

Bottom line: Continue adding good relevant content to all pages of your website. Remove duplicate content, and/or use canonical’s to point to your site’s valued pages of content.

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