Since it’s inception last year into the social arena of sharing images, Pinterest has come out of obscurity to become the third most popular social website on the Internet, just behind Twitter and Facebook. Pinterest is now more popular than Linkedin, Foursquare, Instagram and Google+ based on the volume of traffic.
It has exploded in growth, coming from 2.9 million unique visitors in October of 2011, to 26.8 million a year later. (See compete.com’s graph below.)
Typically a predominantly female platform for sharing recipes and clothing ideas, with 74 percent female users and 25 percent male users in Sept 2011, it is growing with the male audience, with 65 percent female and 35 percent male in just 6 months.
Pinterest is clearly becoming an arrow in any company’s social media quiver. If your pictures are interesting and worth repinning, they can quickly build a large base of links and traffic pointing back to your website. Pinterest helps to build diversity in your backlink profile — it provides Google with fresh content from social sharing and it builds a Pinterest social following.