Where Is Google Headed – “Skate To Where The Puck Is Going”

Where is Google HeadedThe all-time greatest hockey player, Wayne Gretzky, was asked what made him great. His response, “I skate to where the puck is going to be, not where it has been.”

I’ve thought a lot about that quote recently, as I’ve sorted through all the various SEO articles and posts in forums that seem to have opinions and ideas of where Google is headed. Relying on the more authoritative guru’s in the SEO industry, a common theme is realized. Google is heading where they have always been heading, “To organize the world’s information and make it universally accessible and useful.” (Google’s mission statement)

As Google get’s better with their algorithm to sort out the most relevant information and make it both accessible and useful to the end user, you need to have the same end goal. It is understanding, through  analytics, what users are searching for and provide that information, product or service. It means developing your web pages for humans and not search engines. The SEO strategies of the past worked well in the past, but if you are going to go where the “puck” is going, you need to be thinking as Google is thinking, and give people what they are searching for.

This is always easier said than done. Nonetheless, it becomes imperative that we are heading in the right direction to get to where the “puck” is.

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